Innovative Video Use Increases Conversions for Merchants

Visitors to RMTracking.com are greeted by a video host, positioned unobtrusively in the lower right of the home page. “Welcome to Rocky Mountain Tracking, a leader in GPS...,” the host begins. He explains the company’s history as a global-positioning-systems reseller, describes its “same-day shipping and great technical support” and offers a virtual tour.

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