Lessons Learned: Retailer of Paper Products Stresses Cost Control
"Lessons Learned" is an occasional series where we ask seasoned ecommerce merchants about their mistakes and successes. For this installment, we asked Leslie West, owner of Bluedotpapershop.com, an online paper and design store that offers specialty papers, cardstock and design tools. West, like many merchants, runs the business by herself out of her Plymouth, Mich. home, handling most of her shipping and inventory management herself. Bluedotpapershop.com has been in operation since 2006 and offers over 500 products. Here we offer West’s experiences and suggestions.
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