Magento Shopping Cart and 20,000 Friends
Roy Rubin held the cyber equivalent of a barn raising and had several thousand of his closest friends over for the event. Of course, everyone actually stayed home and did the work from their own little cubicles, kitchen tables, laptops on airplanes and Blackberrys on bar tops. That’s how it goes when you launch a project like developing an open source shopping cart, which is what Rubin and his team at Varien did over the past couple of years. The result is Magento, a shopping the source code of which is yours, free for the download, and which is now loaded on servers around the globe in about 45 languages.
danfrydman says:
Yes, Magento is pretty amazing. We're experiencing a great deal of demand for it and for further development here in the UK. It would be good to see how many of the Practical eCommerce readership are using it and what their strategies are for getting the most out of the existing functionality.

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