Do You Knol What I Knol?

Google unveiled its challenge to the world of user-generated content on July 21, 2008 after months of closed beta testing. Now experts are rushing to fill the void of knowledge by writing “knols,” informative and authoritative articles on the subject of their choice. Google defines a “knol” as a “unit of knowledge,” and the premise behind Knol is that everybody has at least one.

Podcast: Storyline | Tags: marketing, Google

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