Coupon Strategies To Improve Sales
According to a Dec. 10, 2008 comScore report, coupon use grew 63 percent for the one week period beginning Dec. 1, 2008 compared to the first week of December 2007. This may be the time for your online store to start providing coupons and other promotional offers to customers. Some strategies for including coupons on your site include creating coupon landing pages, including coupons in email newsletters, creating coupon or discount RSS feeds and mentioning them in your pay-per-click ads. However you choose to integrate coupons to your site, make sure your shopping cart software is equipped to support the discounts you offer.
This The eCommerce Minute episode has the following keyword tags: ecommerce, e-commerce, coupons, shopping cart.
