Using Geo-Targeted Marketing Campaigns
According to Lisa Wehr, CEO of Oneupweb, one of the top online marketing lessons learned in 2008 is to target your customers by geography. Attracting local business is important for many small and mid-sized businesses. Local search strategies should include geo-targeted paid search and natural search engine optimization campaigns. Geo-targeted keywords restrict campaigns to consumers in specific cities or states where your company is looking to improve its reputation and/or increase sales.
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