Make Sure Your Website is Working For You

Are customers bailing out of your virtual checkout line? More sales are lost during checkout than anywhere else because customers have trouble navigating a site. Make it a point to understand what analytics data is telling you. Basic design elements, print that's too fine, ease of use, site organization and security affect a user's overall experience. Your website should be working for your company, not against it.

Podcast: The eCommerce Minute | Tags: Marketing, Customer Service

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