How Many Payment Methods Are Too Many?
How many payment methods are too many? There are a few standards that remain favorites among customers and merchants, including major credit cards, Paypal, eCheck and Bill Me Later. But, it seems that every month there is another new payment method that comes available. And, while it sometimes pays to be an early adopter, too many payment options can cause customer confusion and actually have a negative effect. So when do you say "enough is enough" and stop adding payment methods? A wise approach is to add a new payment method only if customers begin to expect it. And, before adopting an alternative payment method, take time to consider customer demand and whether the price of installation can be justified.
0 Comments
Connect with us