Direct Mail is Still in the Game

Direct mail marketing is one of the oldest forms of modern promotion, but don't let its age deceive. It is possible to be far more creative and communicative in direct mail than in almost any other media. Mailing coupons or even catalogs to potential customers can significantly improve site traffic and sales conversions, and the response to direct mail is far more measurable than other promotions. Direct mail marketing is still in the game and deserves another look from ecommerce merchants.

Podcast: The eCommerce Minute | Tags: Marketing, US Postal Service, post cards

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