Setting SMART Goals
To really get the most from analytics and web measurements, online business owners need a clear understanding of exactly what they want to accomplish and how they will measure those accomplishments. Establishing SMART goals can help an online business achieve success. Simply put, SMART goals are: Specific, Measurable, Achievable, Realistic, and Time-bound. With SMART goals in place, your web analytics can become much more than just a turnstile counting potential shoppers as they arrive.
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