Reduce Shopping Cart Abandons
Shopping cart abandonment is a frustrating problem for many ecommerce merchants. Typically, more than half of online shoppers will abandon the checkout process before completing their purchase. You can help counter abandonment by adding simple tools like security certificates, progress bars and live chat to allay customer confusion, fears or frustrations. When online merchants work to bolster customer confidence, shoppers are more likely to complete the order process and ultimately reduce the number of cart abandons.
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