Measuring Email Success
To boost website traffic and sales conversions from your email campaigns, there are at least six things that you should measure: How many emails did you send? What is your open rate? What is your bounce rate? What percentage of recipients clicked on an offer or link? What is the length of time visitors spent on your site and what was their click behavior? And, most important of all, what is your overall conversion rate? Be sure to measure and monitor these six things to help improve your email campaigns.
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