Boost Your Direct Mail Campaign

There are dozens of options for finding a mailing list for your direct mail campaign. One of the best places to start is with industry related magazines. For example, if you sell baseball bats to little leaguers, look for publications that focus on kid's baseball programs or kids in general. If you sell fly fishing equipment, try renting a list from Fly Fisherman magazine or American Angler. Many print magazines will provide their advertising customers with a free mailing list as a service. If you invest in a print ad you can get the mailing labels free.

Podcast: The eCommerce Minute | Tags: Marketing, US Postal Service

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