Who Uses Facebook?
According to Facebook, the social networking site, there are more than 200 million Facebook users with over 100 million users logging in daily. In fact, if Facebook were a country, the number of users would be the equivalent of the fifth most populated nation in the world, behind China, India, the United States, and Indonesia. Two interesting trends have emerged in the Facebook audience figures. First, more women use Facebook, regardless of age. Second, the site continues to see more growth with users over age 26, with the majority of the growth coming from users 35 to 44 years of age. These figures confirm that a business presence on Facebook may help ecommerce merchants connect in a personal way with huge segments of the buying public.
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