Search Engine Marketing Still the Best
Most ecommerce companies know they should be investing in online marketing, but the big questions revolve around exactly where to spend time and money. Both natural search results and paid results should, in most cases, be the cornerstone of an online marketing campaign. Not only is this a best practice, it is a tendency reflected in the real world. In an eMarketer.com survey last year, projected spending in 2009 on search by marketers topped the list. Other avenues to consider are Social Media, Blogs, and Video.
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