Add a Cross-Selling, Suggestions Tool
In brick-and-mortar stores, very few customers will only look at one item. Even if they purchase just one product, they are exposed to dozens, if not hundreds, of merchandising messages that are likely to have an effect on future purchases. Try to emulate that sort of merchandising experience in your online store by creating cross-selling opportunities that both bring value to your customers and help improve your bottom line. As an example, cross-selling tools can include lists of related products and items, recently viewed items, popular items, or suggestions such as "customers that bought X also purchased Y and Z."
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