Single-Page Checkout
Don't make your customers click and click and click to get through your store's checkout process. An online store should be able to capture all of the information needed to process an order in a concise form that requires just one screen. The checkout process is often intrinsic to the specific shopping cart, but if your customers have to click more than three times to place an order, it could be time to switch to a cart that provides a single-page checkout.
This The eCommerce Minute episode has the following keyword tags: ecommerce, e-commerce, shopping cart, checkout.
1 Comment
Bruce Golub says:
Perfectly useless...and completely untrue.
Customers do not need, appreciate or complete more orders with a "single page" check out process verses a well thought out, directed and CLEAR check out process.
The best way to keep customers checking out is:
Diagram and make the steps clear:
Step One: Enter Customer Information -- Step Two: Select Shipping Options -- Step: 3 Enter Payment Information -- Step 4: Receive Invoice
Remove ALL extraneous information. This is not a checkout stand where you can bombard your customers with last minute items. Remove product navigation, ads, and any other request that is NOT needed to checkout. (Newsletter signups? Save it for the Invoice page.)
Ask ONLY the information you need. Personally I don't know why a site asks for my Phone number...I don't want them to call...I want them to send me an email.
That's it.
Adding ALL that information onto one page makes it harder for users to focus on what they are doing.
