The Hoopla About Woopra

Woopra is an innovative web analytics tool that promises to vastly improve the information that website owners can collect and monitor. As customers return to your store, Woopra begins to track behavioral profiles, allowing you to monitor individual customer behavior over time and develop site-usage patterns. Although Woopra is currently limited to a private beta test, it may represent the next generation of web analytics tools, providing real-time site traffic information and reporting.

Podcast: The eCommerce Minute | Tags: Marketing, Analytics

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