Send Clear SEO Signals
Search engine spiders hear the loudest signals from a website's title tags, HTML headings, and anchor text. When all of these components send the same message about a page, the engines hear it loud and clear, and the page will be served in the search results. However, if the signals differ between the title tag, HTML headings and anchor text, search engines will not be able to match that page with the searcher’s query and a competitor will presumably win the click.
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