How to Best Use Anchor Text
Anchor text influences the keyword signal for the page the link is on, and the page being linked to. Make it count by including links to content or products that are relevant to the page you’re on, and use anchor text that complements the page you’re on as well as describing the page being linked to. That means no “click here” anchor text. It also means, for example, that the dress shoe page is not the best place to make a special link to a boxed cereal page.
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