Utilize Press Releases and News Sites

News sites are an increasingly popular way to increase search results. Many news sites have become more social and they are encouraging users to post what they deem to be “newsworthy” content. Additionally, widespread distribution of press releases that incorporate rich media has become popular. Submit your story to a news site and take advantage of distribution outlets. It could help lead more traffic to your site, and further increase your probability of driving sales.

Podcast: The eCommerce Minute | Tags: Marketing, Search Engine Optimization

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