Pay Per Click Tip: Strange Keywords

May 29, 2009 · by Practical eCommerce Staff

To get the most out of your pay-per-click campaign, take a moment now and then to check for strange keywords. You may have accidentally typed-in or pasted an incorrect keyword into your keyword list. Sort your keywords alphabetically, skim through the list and make sure you didn’t accidentally miss a space in your keywords or add an incorrect term.

Podcast: The eCommerce Minute | Tags: Marketing, Pay-per-click Advertising, Search Engine Optimization, pay per click

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