PPC Tip: Check Geographic Settings

June 02, 2009 · by Practical eCommerce Staff

The major search engines all have different geographic default settings. For example, Yahoo! defaults to Canada/U.S. targeting. Microsoft targets the entire world by default. Merchants can geo-target pay-per-click ad campaigns. Make sure to check your geo-targeting settings in your PPC campaigns to ensure that your ads show in places where people can actually buy what you sell.

Podcast: The eCommerce Minute | Tags: Marketing, Pay-per-click Advertising, Search Engine Optimization, Geolocation

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