PPC Tip: Check Landing Pages

June 03, 2009 · by Practical eCommerce Staff

Have you checked your landing pages lately? Some pay-per-click experts estimate that roughly ten percent of landing pages will contain some sort of technical mistake. Make sure you don’t get any browser errors on your pages. Check whether the contact form works properly. Check how your pages render in different browsers. In short, a review of your landing pages could greatly improve your pay-per-click advertising potential.

Podcast: The eCommerce Minute | Tags: Marketing, Pay-per-click Advertising, Search Engine Optimization, pay per click

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