Use Multivariate Testing
Use multivariate testing to enhance the on-site shopping experience by determining which combinations of on-page variables are increasing your conversion rates. While A/B splits can be helpful, they are very limited because they only test two specific variations of a page. But with multivariate testing you can test multiple features at once and contemplate the user's full experience at your site.
This The eCommerce Minute episode has the following keyword tags: ecommerce, e-commerce, multivariate testing.
1 Comment
Multivariate says:
I am a great enthusiast of multivariate testing and I run a blog dedicated to this topic http://www.culturalmultivariate.com/
I believe that multivariate testing is particularly useful for website localisation - this is a great way of testing variations of the site in order to account for cultural differences and preferences.
