Make Your Site Easy to Navigate
Shoppers browsing to an ecommerce store don't want to be baffled by navigation. Be sure to provide clear labels that explain what a user will find when he or she clicks. If you sell shoes, try labels like "Men's Shoes" or "Women's Shoes" or "Nike." And put navigation in a predictable place, top, left, right, or front and center. Think like a customer, and make your site navigation easy to understand and use.
This The eCommerce Minute episode has the following keyword tags: ecommerce, e-commerce, navigation.
