Make Your Site Easy to Navigate

Shoppers browsing to an ecommerce store don't want to be baffled by navigation. Be sure to provide clear labels that explain what a user will find when he or she clicks. If you sell shoes, try labels like "Men's Shoes" or "Women's Shoes" or "Nike." And put navigation in a predictable place, top, left, right, or front and center. Think like a customer, and make your site navigation easy to understand and use.

Podcast: The eCommerce Minute | Tags: Marketing, Usability

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