Make Your Site Accessible to Everyone
Making your ecommerce site accessible for customers with disabilities is good for business and the right thing to do. Some of your customers are going to have disabilities that require them to surf the web using screen readers, refreshable Braille displays, magnifiers, or other helpful devices. Provide navigation that these devices easily understand. For an idea of how disabled customers use websites, take a look at the World Wide Web Consortium's How People with Disabilities Use the Web.

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