Overcome Buyer Resistance
The web has been spoiled by scams, fraud, identity theft, phishing, email address harvesting, and spam-mail. Consumers are hesitant to disclose their email address, let alone their physical address and credit card information. To overcome that hesitance, try to develop an environment of utmost "comfort" where ecommerce transactions can take place with confidence. You can help overcome buyer resistance by providing clear contact information, logical navigation paths, and visible security statements.
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