Tap Location Online to Drive Offline Sales
Here's a tip from Rob Friedman, executive president of Digital Element, on how to drive offline sales through geotargeting: "The consumer’s expectation of 'research anywhere, buy anywhere' means merchants must bring offline decision-making to online commerce. And, location plays an integral role. With geolocation technologies, online enterprises can proactively drive offline sales by highlighting the nearest retail locations or presenting coupons for in-store use based on shoppers’ geographic locations."
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