Maximize Your Profit on Every Item Sold

July 07, 2009 · by Practical eCommerce Staff

Here's a tip on maximizing your profits from Heather Dawson, CCO of Runa and a conversion expert: "Setting the right price for items is key to maximizing profit, but it can take experimentation and may vary based on who the actual shopper is. Understanding how your shoppers respond to pricing and promotions and making fine adjustments will deliver large returns. Leveraging new vendor solutions that are low risk will simplify this complex process."

Podcast: The eCommerce Minute | Tags: Marketing, pricing

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