Create Natural Product Relationships

July 10, 2009 · by Practical eCommerce Staff

Related products are a popular ecommerce site feature for one simple reason. They work. Customers like naturally related products because they remind them that they need or may want, say, batteries for a camera, or shoes that match a new dress. For example, the popular Wii video game console is naturally related to a Wii controller or a particular Wii video game. The very nature of the products ties them together. Try to create natural product relationships on your site.

Podcast: The eCommerce Minute | Tags: Marketing, Merchandising

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