Update Your Email List Before Every Broadcast

Email service providers will often upload new subscriber information to the master list in batches, which means new subscribers may not be added to your email list at the moment of opt in. Uploading subscriber information in batches is risky because it can cause new subscribers to miss one or more broadcasts that should be sent while their interest in you and your products is at its highest. If you rely on batch uploads to keep your list current, be sure to upload the newest subscribers before every email broadcast.

Podcast: The eCommerce Minute | Tags: Marketing, email, Email

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