The Welcome Message

July 14, 2009 · by Practical eCommerce Staff

Always email a welcome message to new contacts. Welcome messages reassure new subscribers that your company has a pulse, and they also reduce spam complaints by reminding them that they've been added to your list. To improve response, the welcome email should also contain the following:

1. A personal message from the CEO, founder, or owner
2. A coupon or other incentive to buy
3. Links to your most popular entry-level products
4. A good testimonial or two

Podcast: The eCommerce Minute | Tags: Marketing, Email

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