Make SEO Goals Specific, Measurable and Timely

July 24, 2009 · by Practical eCommerce Staff

To set proper SEO goals, ask yourself the following.

• Increase search traffic for what valuable keywords and phrases? • By what date? • How much increase is desired? • By search traffic do you mean natural search only or does pay-per-click count also? • Is it really traffic you're after, or a conversion of some sort, such as revenue? • Is it success to improve rankings without increasing sales?

Podcast: The eCommerce Minute | Tags: Marketing, Search Engine Optimization

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