Are "Saving" Words Still Good Keywords?
Google search queries for "saving" words like "coupon" and "discount" were relatively flat in the first half of 2009. Relative data from Google's search logs showed that global query volume for the terms, "discount", "sale", "coupon", and "free shipping" collectively slowed some 12.5 percent in the first six months of 2009. But, in spite of this slowing trend, there is still good evidence that aiming ecommerce marketing at "saving" keyword phrases can be very effective.
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