Use Twitter Wisely
Twitter is often dismissed by mainstream media, but a study by the Altimeter Group finds that brands using social media have seen recent increases in revenue by 20% on average. Twitter and other social media tools humanize merchants, and allows them to show customers why they are passionate about what they sell. Using Twitter wisely can connect you to millions of people who just might be looking for your products for a fraction of the cost of other advertising methods.

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