Use Long Tail Phrases to Describe Products
Most people think of keywords as individual words. And, although single keywords are important, it is also important to think about the phrases that consumers use to describe your products. These search phrases are referred to as 'long tail keywords.' For many websites, more than half of traffic comes with long tail keywords than from shorter one- or two-keyword phrases. Do some research, and start including long tail keywords to optimize search results.
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