Use A Site Search That Incorporates Guided Navigation

Shoppers often begin their search using vague and general terms, and then abandon the search in frustration and leave the website altogether because too many choices are returned in an unstructured manner. Guided navigation helps solve this problem by allowing the visitor to easily and rapidly narrow the search in a highly structured fashion. Talk to your developer about incorporating guided navigation on your ecommerce site.

Podcast: The eCommerce Minute | Tags: Marketing, site search, Site Search

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