Just Say "I'm Sorry"
When ecommerce businesses deal with customer complaints, the merchant will often say, "I apologize." It's professional, to-the-point and the standard, formal way of expressing regret. Or, is it? To reach a higher level of customer service, the better choice might be to say, "I'm sorry." Saying those two little words makes your apology much more personal. It lets the customer know that you personally feel bad about the situation. Even if you aren't responsible for the problem, just saying "I'm sorry" can make a world of difference.
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