SEO Mantras Part 1: Single URL Per Page
SEO expert Jill Kocher suggests five mantras to recite before you redesign your online store. Here is her first mantra: "Each unique page of content should have a single, canonical URL, because If you publish a single piece of content in multiple subdomains or subdirectories, it can multiply to hundreds or thousands of URLs for the same page of content. Stop content duplication where it starts at the platform and server level."

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