SEO Mantras Part 3: Use Plain Text
SEO expert Jill Kocher suggests five mantras to recite before you redesign your online store. Here is her third mantra: "If dynamic content is being served on a page, plain text must be crawlable with JavaScript and CSS disabled, otherwise every page will send a very similar keyword signal to crawling search engine spiders. Unique text on each page needs to be plain text, formatted as desired with CSS."

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