SEO Mantras Part 5: Creating a 301 Redirect
SEO expert Jill Kocher suggests five mantras to recite before you redesign your online store. Here is her fifth mantra: "Any time a URL is changed, create a permanent 301 redirect. This is the best tool to channel the existing link popularity from old URLs into new URLs, and gives the site a chance to hold steady or to grow, instead of starting over from scratch."
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