PPC: How Many Keywords Are You Using?

September 02, 2009 · by Practical eCommerce Staff

How many keywords do you have running in your pay-per-click campaign? If the answer is anything less than a few thousand, you’re probably not taking advantage of the longtail game of the business. While there are always exceptions, a few thousand keywords for an ecommerce store are not uncommon when you consider all kinds of product and brand variations.

Podcast: The eCommerce Minute | Tags: Marketing, Pay-per-click Advertising, Search Engine Optimization

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