Practical Ecommerce

ShipStation CEO on the Demand for Free Shipping

For ecommerce, shipping is customer satisfaction’s frontline, and online sellers should aim to meet shoppers’ expectations for fast and free shipping.

But providing fast and free shipping is expensive and can hurt a merchant’s profitability. To address it all, I recently spoke with Nathan Jones, president and CEO of ShipStation, a web-based shipping software solution.

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