Articles Tagged With: Advertising
Daily Deals: A Good Investment for Merchants?
Daily deal sites generated a lot of news and excitement in 2011 — mostly from the consumer perspe... 1 Comments | Read More »
Using Google Website Optimizer for A/B Testing
Give yourself a pat on the back if you have developed an ecommerce business with a steady flow of... 2 Comments | Read More »
Affiliate Marketing Metrics: A Primer
One of the benefits of online marketing is all the data we have access to. Unlike brick-and-mort... 0 Comments | Read More »
Email Marketing: How to Prevent, Manage Dormant Lists
Email marketing remains critical for many ecommerce merchants. But for those merchants with estab... 0 Comments | Read More »
Pay-Per-Click Advertising Becoming More Important?
Ten years ago a business could thrive by focusing on organic search engine optimization. My rule ... 4 Comments | Read More »
'Retargeting' Can Boost Conversions; A Primer
Using behavioral retargeting to aim online display and pay-per-click advertisements at shoppers a... 1 Comments | Read More »
Understanding Facebook's New 'Insights' Analytics
Facebook recently launched a new, enhanced version of Insights, its analytics package for Fan pag... 1 Comments | Read More »
Lessons from the Amazon Redesign
Amazon has redesigned its website — improving aesthetics, usability, and merchandising. Changes i... 2 Comments | Read More »
Facebook Platform Changes, Part 1: Profiles
At f8 2011, Facebook's annual conference held last week for developers and entrepreneurs, founder... 1 Comments | Read More »
Facebook's Business Playbook: 4 Educational Portals
Facebook has assembled four educational portals to help businesses manage their use of the platfo... 0 Comments | Read More »
For Google AdWords, It Pays to be on Top
The new "Top vs. Side" segmentation report announced by Google has led my firm to valuable new Ad... 1 Comments | Read More »
How to Create Facebook Ads, Part 2: Campaign Management, Overall Best Practices
In "Part 1" of this series on creating Facebook ads, I showed you how to set up a campaign, desig... 0 Comments | Read More »
How to Create Facebook Ads, Part 1: Setup, Design, Targeting
Facebook advertising is becoming more popular. In this article — "Part 1" of a two-part series — ... 1 Comments | Read More »
Ten Great Ecommerce Ideas for July 2011
Practical eCommerce asks industry insiders each month to share a great, innovative idea that coul... 0 Comments | Read More »
One Merchant's Experience with LivingSocial and Groupon
APARTStyle.com is a retailer that is focused on selling affordable fashion clothing to working ... 0 Comments | Read More »
How to Hire a Pay-Per-Click Manager; 10 Common Mistakes
My firm is in the pay-per-click advertising business. We've managed PPC accounts for hundreds of ... 4 Comments | Read More »
12 Popular Retail Companies on YouTube
The most popular YouTube videos involve talking animals, pop stars and news channels. But retaile... 1 Comments | Read More »
Dijipop Founder on Paid Product Placements, Digital Merchandising
Brick-and-mortar retailers often promote products with end-caps and special placements within a s... 0 Comments | Read More »
Ten Great Ecommerce Ideas for June 2011
Practical eCommerce asks industry insiders each month to share a great, innovative idea that coul... 3 Comments | Read More »
16 Facebook Marketing Strategies
There are thousands of Facebook apps, including a growing class designed for marketing use on com... 2 Comments | Read More »
