Articles Tagged With: Advertising
Ecommerce Know-How: Developing a Postcard Campaign
A postcard marketing campaign can be inexpensive, and it could increase your store's sales next m... 2 Comments | Read More »
Chart of the Week: Video Advertising Boosts Ecommerce Sales?
Some 80 percent of online, network video viewers said they do not mind watching pre-roll video ad... 0 Comments | Read More »
PPC Report Card: ACORN Sales Company
ACORN Sales Company, Inc. requested that Practical eCommerce review its pay-per-click advertising... 0 Comments | Read More »
The PeC Review: Google Affiliate Network is an Effective Marketing Tool
Affiliate network marketing offers online retailers an effective, performance-based advertising c... 2 Comments | Read More »
PPC Advertising: Use Dynamically Generated Ad Text, Relevant Landing Pages
When it comes to pay-per-click advertising campaigns, the most important tools are targeted keywo... 0 Comments | Read More »
Chart of the Week: Many Retailers Plan to Add Video in 2009
eMarketer, an Internet marketing firm, reported that unique viewers of retail online videos grew ... 0 Comments | Read More »
PeC Traffic Report: Advertising in the Post-Interruption World
Advertising has changed. Companies can no longer simply interrupt consumers with advertising mess... 0 Comments | Read More »
Advertising in Recession Leads to Competitive Advantage
Economic anxiety and a lack of insight have prompted some online retailers to slash their adverti... 1 Comments | Read More »
Seven Tactics to Boost Online Banner-ad Response Rates
Ecommerce has been the great equalizer for retailers—a small book store in Iowa can oftentimes co... 0 Comments | Read More »
Paid Search With Online Yellow Pages
You are probably familiar with Google AdWords, Yahoo! Search Marketing, and MSN AdCenter, the thr... 4 Comments | Read More »
Google Expands Ad Reach
In another advertising venture offline, Google recently announced an extension of its Print Ads i... 1 Comments | Read More »
Google Audio Ads Look To Make Some Noise
Have you ever considered a radio campaign as a method to increase awareness of your organization’... 2 Comments | Read More »
Interview: The Future Of Online Advertising
Smaller ecommerce firms frequently spend heavily on various methods of online advertising. We ask... 3 Comments | Read More »
Advertising Online: A Variety Of Opportunities
You may find this hard to believe, but Internet marketing does not revolve solely around Google, ... 0 Comments | Read More »
Pay-Per-Call: A Smarter Way to Advertise
Pay-per-call has been one of the trends in online marketing recently. In fact, pay-per-performanc... 0 Comments | Read More »
Pay-Per-Call: New Player on the Scene?
Online advertising is heating up and growing quickly in popularity. However, many companies are m... 0 Comments | Read More »
Understanding Online Advertising Terms
Overview In a meeting with a national online advertising vendor the other day, I was amused when... 1 Comments | Read More »
Back-to-School Season Provides Lesson for eCommerce Sites
If you thought the back-to-school season meant little more than pencils and paper, backpacks and ... 0 Comments | Read More »
