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Articles Tagged With: Branding

5 Ways Blogging Is Better than Social Networking

5 Ways Blogging Is Better than Social Networking

Blogging has long been an online marketing staple among businesses. In recent years, however, man... 2 Comments | Read More »

21 Twitter 'Brand Pages'

21 Twitter 'Brand Pages'

Twitter has launched "brand pages" as part of its recent redesign. Brand pages feature large cust... 1 Comments | Read More »

3 Ways Social Media Affects Brands

3 Ways Social Media Affects Brands

The continued growth of social networking and blog sites is having an effect on brands and how th... 1 Comments | Read More »

Color Psychology Showcase

Color Psychology Showcase

In "Color Psychology and Online Marketing," I addressed how different colors and color combinatio... 0 Comments | Read More »

Color Psychology and Online Marketing

Color Psychology and Online Marketing

Colors and color combinations send different messages. Oftentimes for websites, colors intuitivel... 0 Comments | Read More »

How to Get Consumers Talking about Your Company

How to Get Consumers Talking about Your Company

The Internet is now the leading source of information for brand-related, word-of-mouth conversati... 3 Comments | Read More »

7 Ways to Build a Brand Using Blogs

7 Ways to Build a Brand Using Blogs

Branding is more than just a business buzzword. It has become the crux of selling in the new econ... 0 Comments | Read More »

Domain Name 'RunningShoes.com' Sells for $700,000

Domain Name 'RunningShoes.com' Sells for $700,000

Most ecommerce merchants own several domain names, and often will buy or sell the names as opport... 2 Comments | Read More »

Do-It-Yourself Awareness-Building for Your Products

Do-It-Yourself Awareness-Building for Your Products

For a merchant just starting out, building an awareness with potential customers that your produc... 1 Comments | Read More »

What's an Ecommerce Brand? An Expert Explains

What's an Ecommerce Brand? An Expert Explains

Cindy Ratzlaff is an expert on branding. She worked in the marketing industry for over twenty yea... 1 Comments | Read More »

Legal: Protect Your Brand from Counterfeiters

Legal: Protect Your Brand from Counterfeiters

This is the second installment in a two-part series regarding protection against counterfeit prod... 0 Comments | Read More »

Trusted Brands Drive More Traffic, But Smaller Merchants Can Compete

Trusted Brands Drive More Traffic, But Smaller Merchants Can Compete

In the U.S., the largest 25 online retailers enjoyed improved sales in the first quarter of 2010 ... 0 Comments | Read More »

Legal: Domain Names, Trade Names, and Trademarks

Legal: Domain Names, Trade Names, and Trademarks

Editor’s Note: We welcome Jeffrey Jacobson, an attorney, as our newest contributor. Jacobson is a... 5 Comments | Read More »

Holiday Sales: Four Ways to Capture the Budget-driven Consumer

Holiday Sales: Four Ways to Capture the Budget-driven Consumer

The marketplace has been changed by the recession. Consumers have become increasingly frugal and ... 0 Comments | Read More »

Ecommerce Know-How: Branding Helps Connect With Consumers

Ecommerce Know-How: Branding Helps Connect With Consumers

Building an emotional and social connection with shoppers can create lasting relationships that p... 3 Comments | Read More »

Direct Traffic is Better Than Google Traffic

Direct Traffic is Better Than Google Traffic

Not all web traffic is equal and understanding the value of direct traffic can help online retail... 4 Comments | Read More »

Protecting Your Trademark From Web Thieves

Protecting Your Trademark From Web Thieves

How valuable is your business or product name? Most small and mid-size businesses aren’t aware of... 5 Comments | Read More »

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