Podcasts Tagged With: Conversion
Test Your Store
If you haven't done so recently (or never have), take some time to test your store's functions. S... 0 Comments | Read More »
The Power of Video
Using video to promote products and services online is one of the most underused, ecommerce strat... 0 Comments | Read More »
Return Policy Placement
On your ecommerce website, place the return policy link immediately under the checkout button. Yo... 0 Comments | Read More »
Make the Most of Free Shipping
One of the most significant draws to a product listing is free shipping. When you offer free ship... 0 Comments | Read More »
Put Text in Bite-sized Chunks
Web pages that present a wall of solid text and information can be intimidating to shoppers—it ca... 0 Comments | Read More »
Drive Short-term Sales
To drive short-term sales volumes, try these marketing techniques: Offer 24-hour deep discounts o... 0 Comments | Read More »
Check Out Groupon
Groupon.com offers a "daily deal" approach from one local business per day. The offer, usually ac... 0 Comments | Read More »
Use Good Videos to Increase Trust
Many experts believe that shopping cart abandonment stems from uncertainty. Shoppers either don't... 0 Comments | Read More »
Know the Strength of Your Offers
Most merchants are in a hurry to launch an online store without taking time to do some research. ... 2 Comments | Read More »
Comparison Tool Helps Reduce Returns
If your products are technical with many features or detailed specifications, make sure your ecom... 0 Comments | Read More »
Lead the Eye to the Action
Want people to click that "buy" button? Be sure to design your web pages to lead the eye to the a... 0 Comments | Read More »
"Add to Cart" vs. "Buy"
Use phrases like "Add to Cart" on your buttons rather than phrases like "Buy." Consumers don’t li... 0 Comments | Read More »
Conversion-Optimize Your Shopping Cart
A conversion-optimized shopping cart has the minimum number of fields and pages possible to compl... 0 Comments | Read More »
Stay in Contact With Customers and Visitors
It pays to stay in contact with shoppers. Send a monthly newsletter to build and maintain a busin... 0 Comments | Read More »
A Human Face Can Increase Conversions
People prefer doing business with people. Everyone wants to know that if they have a problem, the... 0 Comments | Read More »
Adjust Plans Based on Metrics
Traffic, conversion rate, and average order value are three numbers that significantly impact the... 0 Comments | Read More »
Find Your Conversion Rate
Want to find your overall Site Conversion Rate? Take the total number of people who complete a sa... 0 Comments | Read More »
Dr. BJ Fogg on the Fogg Behavior Model
Ecommerce merchants want to affect behavior. More specifically, they want consumers to buy fr... 0 Comments | Read More »
Ask For Registration Later
Allow shoppers to reach the check out page before asking them to register with your website. The ... 0 Comments | Read More »
Charles Nicholls on Shopping Cart Abandonment
Charles Nicholls is founder of real-time analytics firm SeeWhy. In this supplement to "Chart of... 0 Comments | Read More »
