Podcasts Tagged With: Conversion
PPC Landing Pages
Create specific landing pages for your pay per click (PPC) campaign. These will help raise your q... 0 Comments | Read More »
Emulate Zappos’ Satisfaction Policy
Zappos has a 100 percent satisfaction guaranteed return policy, and the company will never fuss a... 0 Comments | Read More »
Write Product Descriptions that Sell
Compelling, informative, and unique product descriptions can help your ecommerce business increas... 0 Comments | Read More »
Build an Online ‘Ecosystem’
Build an online ecosystem that uses your website to connect to social media sites. As an example,... 0 Comments | Read More »
Make Ecommerce a Game
Games on mobile devices, Facebook, and consoles are more popular than ever. And ecommerce markete... 0 Comments | Read More »
A Simpler Approach to Website Design
Design your website with your customers in mind. Simplify its design. And don't be afraid of havi... 0 Comments | Read More »
Have a Q & A Forum
Have a question and answer section for each product that you sell and share the communications wi... 0 Comments | Read More »
Focus on Service, Not Price
You do not necessarily have to have the lowest prices to earn sales. Be willing to be a market le... 0 Comments | Read More »
Gather and Test AdWords Data
Don’t just rely on the data that’s available to you through your AdWords or adCenter dashboards. ... 0 Comments | Read More »
PPC Conversion Tips
To improve pay-per-click (PPC) conversions, make sure your landing pages and site navigation are ... 0 Comments | Read More »
Abandoned Cart Follow-up
When following up with potential customers who have abandoned their carts, don’t send a sales or ... 0 Comments | Read More »
Dig Deeper with A/B Testing
Don't take A/B test results at face value. If version B generates 15 percent higher sales than ve... 0 Comments | Read More »
Scavenger Hunt Makes a Fun Online Contest
Conduct a scavenger hunt where participants will Fan you on Facebook to get the clues, visit your... 0 Comments | Read More »
Help Customers Visualize
Always display products in all colors. If you are selling a chair, for instance, don't just displ... 0 Comments | Read More »
Create a Site for Humans, Not Bots
Web designers have a tendency to forget that Googlebot is never going to make a purchase at your ... 0 Comments | Read More »
Take Advantage of Mobile Entry Point
As an entry point into mobile commerce, retailers should take advantage of the opportunities to r... 0 Comments | Read More »
Allow Customers to Upload Product Photos
Here's a tip to get unique product photos for your ecommerce website: Allow your customers to upl... 0 Comments | Read More »
Create After-Holiday Sales
As we move into the new year, there are still shoppers searching for great after holiday deals. T... 0 Comments | Read More »
Sell More Gift Certificates
You can sell more gift certificates if you make it abundantly clear that they don’t expire, and a... 0 Comments | Read More »
Trust: Increase Customers' Comfort
Just getting your products out there and getting people to try them is sometimes hard to do. Even... 0 Comments | Read More »
