Podcasts Tagged With: Email
Email Segmenting for Mobile Users
Given that one in ten email recipients are reading emails on a mobile device, marketers need to f... 0 Comments | Read More »
Get Personal with Email Campaigns
Personalization is a tool within the email marketer's toolbox that creates relevancy. In its basi... 0 Comments | Read More »
Get Realistic About Open Rates
You may have seen a decline in email open rates. Remember, an "open" only registers with an image... 0 Comments | Read More »
Differentiate Your Email Identification
Never repeat what is in the From line again in the subject line. The recipient knows the email is... 0 Comments | Read More »
Focus on Your ‘From:’ Line
Many ecommerce merchants agonize over the subject lines as being the most important element. Howe... 0 Comments | Read More »
Reactivation Emails Bring Repeat Sales
The majority of new customers will not return to your site. A reactivation campaign can pick up f... 0 Comments | Read More »
Use Mistakes as Opportunities
What happens when the inevitable mistake email goes out to the masses? An 'oops' email declares t... 0 Comments | Read More »
Segment Your List to Increase Conversion
Email segmentation is simply the idea of organizing email-marketing lists so that each group of r... 0 Comments | Read More »
Re-engage Dormant Subscribers
For merchants with established ecommerce sites, maintaining healthy email open rates and click-th... 0 Comments | Read More »
Focus Email on the Individual
The most important thing about email delivery is remembering that there's actually a human on the... 0 Comments | Read More »
Creative Subject Lines
Subject lines can be the most crucial element of any email campaign. If a recipient is not intere... 0 Comments | Read More »
Purchase Confirmation Email
If you haven’t already optimized your purchase confirmation email, this is the time to start. Th... 0 Comments | Read More »
Out-of-Stock Email Campaigns
Out-of-stock items damage your credibility and frustrate customers to no end. Make sure you’re no... 0 Comments | Read More »
Listrak CEO on Managing Dormant Email Lists
For many ecommerce merchants, email marketing is a principal source of revenue. A merchant's e... 1 Comments | Read More »
Expert Explains Email Blacklists, ISP Blocks
Email marketing is critically important to many ecommerce merchants. But what happens if a merc... 0 Comments | Read More »
